Every so often I develop a blog title I like so much that I absolutely have to share it. This is one of them. Forgive me in advance. This blog post serves only one purpose ...
I was recently on a conference call with new web-developers. I had just contracted with them through Elance.com.
One of the developers began by asking me questions like:
Who’s the target audience?
What’s your call to action?
What’s the goal of the website re-design?
What do people currently do when they visit the site?
What do you want visitors to do when they visit the site?
I was not prepared. I had no answers. I could feel my mood changing.