Whenever I hear the phrase “Be true to yourself,” I recall a NYC billboard that read, “Passengers, say something!” Some people sit passively in the passenger seat of a car or th ...

I’ve been called a hustler more than once in my life. The first few times, I considered it an insult.That’s because when I was growing up, the images I associated with “hustlers” w ...

I was recently on a conference call with new web-developers. I had just contracted with them through Elance.com.

One of the developers began by asking me questions like:

Who’s the target audience?
What’s your call to action?
What’s the goal of the website re-design?
What do people currently do when they visit the site?
What do you want visitors to do when they visit the site?

I was not prepared. I had no answers. I could feel my mood changing.