In the household where I grew up—with only a mom in charge—none of us kids were allowed to borrow anything from anyone. Whether it was nail polish, hair products, clothes, school s ...
I was recently on a conference call with new web-developers. I had just contracted with them through Elance.com.
One of the developers began by asking me questions like:
Who’s the target audience?
What’s your call to action?
What’s the goal of the website re-design?
What do people currently do when they visit the site?
What do you want visitors to do when they visit the site?
I was not prepared. I had no answers. I could feel my mood changing.