Ask for Help, Maybe Cry Once More

I was recently on a conference call with new web-developers. I had just contracted with them through

One of the developers began by asking me questions like:

Who’s the target audience?
What’s your call to action?
What’s the goal of the website re-design?
What do people currently do when they visit the site?
What do you want visitors to do when they visit the site?

I was not prepared. I had no answers. I could feel my mood changing.

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